Samsung — Why Switch

Animated campaign for Samsung, demonstrating the ease of switching from Apple to Samsung in a visually engaging CG style.

I led the creative direction and animation, designing the style and animating the story in Cinema4D while supervising the final integration and refinement. The piece emphasizes dynamic, polished visuals rather than instructional content, showcasing a seamless, modern brand experience.

Produced at Brazen Animation with Cheil.